Vercel Mafia

The PayPal Mafia happened by accident.

A group of ambitious people worked together, then scattered to build Tesla, LinkedIn, YouTube, SpaceX. It became Silicon Valley legend.

But what if you could engineer that on purpose?

Vercel is trying to find out.

I've been fascinated by how Guillermo Rauch has built a place where builders can do what they do best. And then set them free to build even more.

While most companies desperately try to retain talent, Vercel is architecting itself as a launching pad. Guillermo Rauch isn't just building a successful company. He's building a company designed to spawn other companies.

"I think a lot about what is the DNA that we can incorporate into the company that is almost like the people that would start a company on their own but they can actually kind of do that within Vercel."

PayPal's mafia emerged from a unique moment in internet history. Vercel is deliberately engineering its own by creating an environment where entrepreneurial DNA can multiply.

The results speak for themselves:

• Steven Tey (Founder & CEO at Dub)
• Jared Palmer (Angel Investor)
• Lee Robinson (Educator at Cursor)
• Leo Lamprecht (Founder & CEO at Ronin)
• Tony Kovanen (Founding Engineer at Mastra)

The Vercel Mafia is just getting started.