How to Get Taste (without getting lucky)

AUG 29, 2025

Taste isn't magic. It's not something you're born with or without. It's a skill you build through deliberate practice.

Write friction logs for everything that annoys you. When something feels clunky, broken, or just off, document it. What exactly went wrong? Why did it feel bad? The teams at Resend use this to systematically improve their product. You can use it to train your eye for what doesn't work.

When you see something great, ask yourself: "How did they build that?" Don't just admire good design or smooth experiences. Reverse engineer them. What choices did they make? What did they say no to? This curiosity transforms passive consumption into active learning.

Curate a swipe file of everything that catches your eye. Great copy, clean UI, collect them all. Not to copy, but to internalize patterns and build your library of what works.

Taste is pattern recognition dressed up as intuition. The more patterns you collect, the better your taste becomes. No luck required.