Domains ending in .com are still the gold standard. But there's a whole world of top-level domains out there, and the .new might be the most underrated one.
.new domains let you create sheets, send DMs, and much more. They work like a URL-based shortcut to get things done. You can control your actions simply by typing. Since it’s an actual top-level domain, it works in any browser. So it's basically a command-line for the internet.
I took 8 years of spanish in school — but at age 32 I learned that I could type "docs.new" into chrome and instantly get a blank google doc and that was the most important palabra I ever learned. — Shaan Puri
A Trend Toward Action
The .new domain serves as both a shortcut and a branding tool. Companies can use these custom domains to simplify user access and reinforce their brand recognition.
- og.new - Creates a new Open Graph image
- dm.new - Shares a link directly to your X/Twitter DMs
- post.new - Writes a new post on WordPress
- gif.new - Creates a new GIF
- sheets.new - Creates a new Google Sheets spreadsheet
- playlist.new - Creates a new Spotify playlist
- canva.new - Opens a new Canva design
You can explore the full list of .new domains on Google's directory. But I feel like there is room for more. Here are some ideas for .new domains that are still available on the day this post is published:
- box•new
cron•new*taken by Supabase- lead•new
- appointment•new
- cut•new
- user•new
I wonder how far we can go with this. Thinking of chaining .new domain actions just like you can do with Linux-based CLI piping.
If that resonates with you, I would love to hear from you! You can reach me via Twitter DMs — dm.new/nklswbr