The .new domain is like Raycast, but for top-level domains (TLD). It's blazingly clean and let's you create sheets, notes, send dm's, and much more. It's intended to provide users with a shortcut to quickly create new types of content.
I took 8 years of spanish in school — but at age 32 I learned that I could type "docs.new" into chrome and instantly get a blank google doc and that was the most important palabra I ever learned. — Shaan Puri
A Trend Toward Action
The .new domain is all about action. It's the right choice if you want to help your users to move fast. In fact, there appears to be a growing trend in this direction. Here are a few practical examples of .new domains:
- dm.new — Shares a link directly to your X/Twitter DMs
- post.new — Writes a new post on WordPress
- gist.new — Creates a new GitHub Gist
- sheets.new — Creates a new Google Sheets spreadsheet
- sell.new — Starts a new listing on eBay
- playlist.new — Creates a new Spotify playlist
- lecture.new — Records your lectures instantly with AI that takes notes for you
- canva.new — Opens a new Canva design
You can explore the full list of .new domains on Google's directory.
I began to wonder why more startups aren't doing this. I feel like there is room for more. Here are some ideas for .new domains that are still available on the day this post is published:
- box•new
cron•new*taken by Supabase- lead•new
- appointment•new
- user•new
The .new domain serves as both a shortcut and a branding tool. Companies can use these custom domains to simplify user access and reinforce their brand recognition. One option for creating such domains is Dub, which is of course - you guessed it - accessible at dub.new.
If that resonates with you, I would love to hear from you! You can reach me via Twitter DMs — dm.new/nklswbr