---
title: "Essay-driven landing pages"
publishedAt: "2024-09-30"
summary: "There is a pretty unconventional way to build landing pages – totally different from how like 99% of people do it nowadays."
---

There is a pretty unconventional way to build landing pages. Totally different from how like 99% of people do it nowadays. I'm calling them "essay-driven landing pages".

## The Rules

- just words, no animations, no bento grids, no dark mode
- inject personality, founder writes it themselves
- one single button
- instead of just selling a product, sell an observation or a learning

## Examples

Here are a few examples of an essay-driven landing pages:

<Image src="/blog/once-com.png" alt="once.com" width={1200} height={800} />

<Image
  src="/blog/sfcompute-com.png"
  alt="sfcompute.com"
  width={1200}
  height={800}
/>

<Image src="/blog/rostra-co.png" alt="rostra.co" width={1200} height={800} />

<Image src="/blog/surgehq-ai.png" alt="surgehq.ai" width={1200} height={800} />

<Image src="/blog/refind-so.png" alt="refind.so" width={1200} height={800} />

Just to be clear, I do like [Linear style](https://x.com/karrisaarinen/status/1730307590448672879) landing pages, but they can be a bit over the top sometimes.