Every company has someone who always knows where to find that one link everyone needs. You know who I'm talking about. The person who, when someone asks "Does anyone have that article about X?", immediately drops the perfect URL in the chat.
We're drowning in bookmarks. Scattered across browsers, buried in Slack threads, lost in email chains. We download apps like Notion and Raindrop, convinced the right tool will solve our link chaos. But six months later, our digital filing cabinets are just as messy as before.
Here's what we're missing: The best bookmark systems aren't about the tools. They're about the human who tends them.
Every company needs a Chief Bookmark Officer. Not someone who hoards links, but someone who curates them. Who knows the difference between a resource worth keeping and digital clutter. Who turns your team's scattered screenshots and "I saw this somewhere" into an organized library of institutional knowledge.
The CBO doesn't just collect. They connect. They remember that the design inspiration from three months ago is exactly what the new project needs. They turn your company's collective browsing history into competitive advantage.
We keep trying to automate curation, but curation is fundamentally human. It requires judgment, context, and the ability to see patterns across time and projects.
Your Chief Bookmark Officer might already be on your team. They're the one whose browser bookmarks actually make sense. The one who remembers everything and shares generously.
Maybe it's time to stop looking for the perfect bookmark app and start looking for your Chief Bookmark Officer.
The links won't organize themselves. But the right person will.